Requirements 

• Minimum 3 years of hands-on experience in SEM, display advertising, SEO, and/or paid social campaigns 
• Experience managing multi-market campaigns for global brands; travel and hospitality industry experience is a strong plus 
• Structured and analytical mindset, with hands-on experience in A/B testing and optimisation frameworks 
• Strong numerical literacy and analytical skills, with the ability to translate data into actionable insights 
• Proficiency in platforms such as Google Ads, DV360, GA4, Search Console, Meta Ads Manager, and SEO tools (e.g. BrightEdge); as well as Microsoft Excel 
• Strong agency management and negotiation skills, with proven experience in collaborating with external partners 
• Excellent communication and project management skills 
• Detail-oriented, proactive, an able to work independently while managing multiple projects 
• Degree in Marketing, Business, Engineering or a related field preferred 
• Good to have: Understanding of the media landscape in China (e.g. WeChat, Xiaohongshu, Baidu)